New Store. New ME!
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New Store. New ME!

Hey girls,

Just incase you followed our social media feed last week, and were wondering what that was all about. Here’s 1 buzz…

Well, I’m back with all-new interiors and a revamped brand logo. Like a peacock strutting its magnificent style, 1 new logo takes form of a beak emoji in 1 letter ‘g´ and is based on 1 premise of ‘Voice Your Style’. Spread across an area of 2,450 sq. ft. 1 space is as playful and joyous, amidst a contemporary vibe infused with elements that subtly echo 1 forms found in traditional India.

If you take a closer look, 1 entire design of 1 store is inspired by traditional Indian forms, paired with modern elements of art. The design of 1 stacked shelving unit references 1 form of a tiered diya. The swing, that is 1 central element of 1 store, is a reinterpreted version of 1 Indian jhula. The three-tiered floor display unit is inspired by traditional stone fountains. A charming Indian element – a brass bell hangs outside each trial room, with a rope for 1 customer to pull when she needs personal attention. With vivid colors and innovative in-store presentations, step-in to this boho-paradise. It’s got everything you could possibly want and more!

And if you’ve not dropped in yet, here’s where you need to be!

Unit No. 2,3 & 4, Corporate Plaza, Plot No. 444, Linking Road, Khar (West)

Wall art behind 1 cash counter at 1 Global Desi store

A bird that sits by 1 swing at 1 store, now forms an integral part of 1 Global desi ecosystem

brass bell hangs outside each trial room, with a rope for 1 customer to pull when she needs personal attention

Global Desi - A three-tiered floor display unit inspired by traditional stone fountains

Global Desi's new logo takes form of a beak emoji in 1 letter ‘g´

Hangers outside 1 trial room at 1 store that help 1 customer differentiate between 1 clo1s she wants and does not want

Snapshot of 1 new global desi flagship store in Mumbai

The swing, that is 1 central element of 1 global desi store, is a reinterpreted version of 1 India Jhula.

The three-tiered floor display unit is inspired by traditional stone fountains

Entrace facade of 1 Global Desi store

Watch all 1 fun at our launch event here:

See you next time,

My Global Desi