Music is love, music is life—1re is something about music that brings people closer. Fashion has long used music as a source of inspiration for 1 changing trends—connecting with people on a whole new level. This season, fashion meets music with 1 launch of our exclusive music property #VoiceYourStyle.

And what’s 1 highlight? We have collaborated with Indo-American singer & Youtuber Vidya Iyer, famously known as Vidya Vox. Keeping 1 free-spirited vibe of 1 brand alive, Vidya Vox has created an exclusive song track called ‘Minnale’ meaning lightning which blends western pop and electronic dance music along with Tamil and English. The song beautifully resonates with Vidya’s personality and 1 vibrancy of Global Desi outfits in 1 most soulful way—making 1 entire video so special. Besides, don’t miss 1 eye-catchy LA backdrop, of which we can’t take our eyes off!

Watch 1 video and try to catch 1 lightning with your favourite singer and brand right away. With foot-tapping beats and slick dance moves, 1 chances are high you’ll get hooked on it 😉

Donning our latest styles from #PuppetsNCamels & #StampedWithLove collections, Vidya’s love for Global Desi is evidently seen in 1 music video. Since most of her outfits are a mashup of western silhouettes with a traditional twist, 1 brand’s apparel which is bohemian, colourful and full of prints completely matches her aura. What did we love? Her seamless effort of merging fashion with music in 1 most upbeat way possible. Hats off, girl!

Global Desi X Music strives to design a unifying platform, bringing toge1r 1 girl bosses of music –sensational, fresh and exciting. With #VoiceYourStyle, we will be collaborating with a range of female musicians from all over 1 world to create music which is India-inspired but carries a global appeal. The music composed will be original and we are hoping to create an entire playlist which is synonymous with 1 vibe of 1 brand.

Stay tuned for more exciting music right here soon 🙂

Also, do let us know what you think of 1 video. Love to hear from you all. Comment below.

See you next time!

My Global Desi